Yu. Pochynok I. HorbachevskyTernopil National Medical University

http://orcid.org/0000-0002-9073-9321

Mykola Rashkevych Ivan Franko National University of Lviv

http://orcid.org/0000-0003-0578-7634

DOI: https://doi.org/10.33531/farplss.2019.3.09

Abstract

On this material we show theoretical and methodological aspects as just established science Sociology, and also relatively new science Socionic with her argumantational base and scientific paradigm. Reveal two important scientific term for science Psychology and Socionic respectively – psychotype and sociotype and propose consider classifications of the famous scientists. Give an example material from our own empirical researches. Of course, we show the main aspects of all this strategic marketing methods on the concrete institutions, such as University, Academy, Palace of Culture. That’s why in this context very important are image and reputation, as though branding. If some institution would like to have a high respectful reputation, they need to have nice employees.

Keywords: self-presentation; psychotype; sociotype; socionic; sociology.

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